Brand power based always on facts!
Brands decide on the commercial success of each and every company. Just under 800,000 registered brands and trademarks struggle for attention in Germany alone, yet every year more than 80,000 new registrations join the crowd, not counting global networking.
With the result that two thirds of consumers and B2B decision makers look on brands as increasingly indistinguishable.
The PlanetCreativ consultant portfolio
To stand out in this jungle and to stick in the memory, it is necessary to have a relevant and differentiated brand conception, to develop unique brand values, and to implement them consistently – leaving indistinguishable clichés and souped-up externalities behind.
Therefore PlanetCreativ addresses not just the brand message, but a further question: how can a brand message be turned into brand behaviour?