To open up markets, advertising is the central marketing tool
If you look around in the advertising landscape, you will soon see that many companies approach their advertising neither holistically nor very systematically. Yet it costs plenty of money in the process, without knowing which campaigns worked in a concrete way.
If you know your market and target group well and invest in a targeted way, you can use credibility-building advertising concepts to gain new customers, keep existing ones, and generate growth.
Market and environmental factors
Products and services
Purchasers and purchasing habits
Product benefit (USP)
Publicity advantage from buyers’ view (UAP)
Image, overall experience
Target group at buyer’s level
Tonality and style
Media target group
Campaign planning and dates