Corporate Design
A long-term concept
The development of business and society is determined by three central trends: technological development, globalisation, and virtualisation.
When developing a corporate design, it is necessary to take these factors and influences into account. But what do you do when trends change? Must every change in trends be followed by a change to corporate design? Not necessarily! Corporate design is a long-term concept which accompanies a firm on a permanent basis.
Service portfolio:
- Market and competitor analysis
- Design and marketing concept
- Brand development
- Corporate design manual
Factors to be considered:
- Increasing competition
- More critical consumers keeping straight on
- Similar products and services
- Changes in statutory regulations
- Changes in social awareness
- The “spirit of the age”
- Internal change
- Generation change
- Company merger
- IPO, privatisation
- Start-up
- New media channels